An SEO Copywriter uses search engine optimization strategies to write copy that helps boost a website’s search engine ranking. When writing copy, SEO Copywriters consider keyword density and prominence, tone, style, and readability to organically elevate a website’s placement in a search engine result.
This may seem like common sense, but many site owners often neglect this aspect of their SEO campaigns, thereby hurting their site’s ranking. Good SEO Copywriters are trained to think like a search engine. Therefore they know how to infuse a site with relevant keywords to read well for both online visitors and search engines.
SEO Copywriting Basics
In its simplest definition, SEO Copywriting is writing that focuses on keywords and phrases relevant to the website’s content, theme, or product. However, the rules of the game are a little more complicated than that.
In the world of search engines, relevance is everything. When writing copy for your site, it’s not enough to use relevant keywords. Instead, the copywriter should craft a focused, concise piece, and reads well for online visitors.
For example, a piece about how great exercise is good for your health would not be considered a good copy for a site about exercise equipment. It would be better to write a piece that tells the reader how exercise is good for their health or helps them find a workout that’s right for them.
The goal is to craft a piece that has the potential to rank highly in the search engines for a given topic, theme, or product. This is how good search engine optimized content is written.
The first step of a good search engine optimization project is keyword research. After all, the copywriter doesn’t know their customer; they know their audience. And it’s through research that you can accurately craft copy that speaks to your potential customer’s interests. But just as important, it’s through research that you can know what your potential customers are interested in. With this knowledge, you can then design your copy to appeal to the customer’s interests.
Now, I know what you’re thinking; I can do this myself sort of. Or maybe not. But the point is, you don’t have to be a genius to conduct thorough keyword research. But you do have to be persistent and determined. If you’re not persistent or don’t have the determination, you probably should invest in professional help.
After doing your research, you’re going to have to write the first draft of your copy based on your research. This is the stage where you have to brainstorm. Think about the customer’s interests, the problems they’re having, and the feelings they’re having when they’re searching for your product or service. Then, you have to identify the keywords that people are most likely to use when searching for your product or service.
What do I mean by brainstorm? Well, first of all, you should gather information from all angles. You should ask people, customers, and your other sources for suggestions. It would help if you also looked at your site to see what people are searching for when trying to find your products and services. Lastly, it would be best if you took the recommendations of your colleagues.
That’s how you can do a brainstorm by taking all this information and creating a list. Then, you have to write down the words that seem to fit most people’s interests.
You’re not likely to come up with the exact word for word that a customer is using when searching for your product. So you have to make up words using everyday words. For example, if you’re a dentist, the most common terms that people would use when they’re searching for a dentist are “tooth,” “toothache,” “toothless,” “white smile,” and the like. You have to include these words in the text of your copy. If you’re a dental supply company, you have to include words like “toothless” or “toothless mouthpieces,” etc. You also have to put these words into the meta tags of your websites and link your site to Google and other major search engines.
That’s how you can make your website show up in Google’s search results. This way, your website will gain backlinks. Backlinks are the number of links to your site that appear on the results page when people search for your keyword. These are the links that come up under your link for the chosen keyword. Backlinks also tell Google which of your websites it should show in its results. This is where they put information about your sites to help it decide which one to show.
That’s how SEO and organic search engine optimization can help you rank your website higher than your competition. It’s not magic, but you don’t have to be a wizard to perform SEO. You have to know the things that people search for on the internet. This is where a good SEO consultant can help you.
With an SEO consultant, you’ll be able to make your site show up in Google’s search results.